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TZID:UTC
BEGIN:STANDARD
DTSTART;VALUE=DATE:20250101
TZNAME:UTC
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
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BEGIN:VEVENT
DESCRIPTION:This event is for people and businesses in Swindon and Wiltshir
 e only.We&rsquo\;ll be touching on some basic market research suggestions 
 to help you better gauge your customer profile(s). We&rsquo\;ll also be gi
 ving some though to the trading environment.By the end of this session you
  will be able to:- Understand a SWOT analysis- Creating a Unique Selling P
 oint (USP). Why should people buy from you?- Identifying your core target 
 customer.This event is targeted at people who are thinking of starting a b
 usiness or have been trading for less than 2 years.This online event is pa
 rt of a start-up series of 4 sessions. Whilst attendance is not essential 
 for other events\, you may find them useful if you are in your early stage
 s of trading. See events listings for further details.
DTEND:20251121T120000Z
DTSTAMP:20260606T012120Z
DTSTART:20251121T110000Z
LOCATION:
SEQUENCE:0
SUMMARY:Customer Profiling – who is your ideal customer?
UID:RFCALITEM639163056805656096
X-ALT-DESC;FMTTYPE=text/html:<p><strong>This event is for people and busine
 sses in Swindon and Wiltshire only.</strong></p><p>We&rsquo\;ll be touchin
 g on some basic market research suggestions to help you better gauge your 
 customer profile(s). We&rsquo\;ll also be giving some though to the tradin
 g environment.</p><p>By the end of this session you will be able to:</p><p
 >- Understand a SWOT analysis</p><p>- Creating a Unique Selling Point (USP
 ). Why should people buy from you?</p><p>- Identifying your core target cu
 stomer<em>.</em></p><p>This event is targeted at people who are thinking o
 f starting a business or have been trading for less than 2 years.</p><p>Th
 is online event is part of a start-up series of 4 sessions. Whilst attenda
 nce is not essential for other events\, you may find them useful if you ar
 e in your early stages of trading. See events listings for further details
 .</p>
END:VEVENT
END:VCALENDAR