Reputation management and crisis communications go hand-in-hand. In the fast-moving world of social media, an organisation's reputation can be trashed in minutes. And then everything goes into crisis firefighting mode.
This practical one-day programme on reputation management aims to give you an understanding of why reputation management matters, and how you can build up a reputation as a trustworthy organisation that communicates effectively with its stakeholders.
We also deliver a one-day programme on Crisis Communication.
Who is it for?
This programme is designed for individuals who may have some experience of PR or who are new to the needs of the role. They may be working for charities, pressure groups or small businesses, or in the early days of a career in PR. The two workshops will be of particular use to new businesses who are looking to build up their reputation.
What do I get out of it?
By the end of the programme, you will be able to:
- recognise the importance to an organisation of reputation management
- understand how to build up a reputation as a trustworthy organisation
- communicate effectively with stakeholders
- plan and evaluation measures to safeguard your organisation's reputation
- devise a social media plan for your organisation
- communicate the plan with stakeholders to ensure familiarity
- use feedback from the workshop leader to critically evaluate your plan
There are no formal entry requirements for this open programme.
What does it cover?
The programme will cover topics including:
- Why reputation matters
- Where start-ups often go wrong
- Working with stakeholders
- Using social media
- Writing a social media plan
- Behaving ethically
- Corporate social responsibility
How will I learn?
This practical programme will expect you to participate in the sessions with your own and peer experiences. You will undertake hands-on exercises and be prepared to critique both your own work and that of peers. The workshop will be supported by online learning materials.