Reputation management and crisis communications go hand-in-hand. In the fast-moving world of social media, an organisation's reputation can be trashed in minutes. And then, everything goes into crisis firefighting mode
This practical one-day crisis management programme will show why speed and transparency are vital in crisis communications if the worst happens. It will equip you with the tools needed to deal confidently and decisively with crisis situations, and to have a crisis plan in place.
Who is it for?
This programme is designed for individuals who may have some experience of PR or who are new to the needs of the role. They may be working for charities, pressure groups or small businesses, or in the early days of a career in PR. It will be particularly of use to new businesses to understand why crisis planning is essential.
What do I get out of it?
By the end of the programme, you will be able to:
- understand the range of crises that may impact on an organisation
- understand the issues, risk and crisis management cycle
- communicate with stakeholders on crisis communications procedures
- devise a crisis communications plan for your organisation
- communicate the plan with stakeholders to ensure familiarity
- use feedback from the workshop leader to critically evaluate your plan
There are no formal entry requirements for this open programme.
What does it cover?
The programme will cover topics including:
- The issues, risk and crisis management cycle
- Horizon scanning and preparing for the worst
- Writing a crisis management plan
- Handling the media
- Behaving ethically
- Evaluating your response to a crisis
How will I learn?
This practical programme will expect you to participate in the sessions with your own and peer experiences. You will undertake hands-on exercises and be prepared to critique both your own work and that of peers. The workshop will be supported by online learning materials.
You may also be interested in our one-day workshop on Reputation Management.