Business West helps educate and support thousands of businesses of all sizes in the West Country. As part of its delivery of SME Growth Programme, it offers a half-day “PR Made Easy” Workshop to small businesses for a nominal fee of £12. Numerous business owners have taken advantage of this training and begun using PR to market their products and services.
The next PR Made Easy Workshop is on Thursday 13th December from 1 to 5pm at Park House, Faringdon Road, Swindon. Workshops are run by Rhona Jack (AKA The PR Catalyst), who is an award-winning PR consultant with 27 years’ experience, including 9 years running her own PR agency with international clients up to £520M turnover.
Delegates will gain useful insights into the main differences between advertising, PR and social media, how to identify their newsworthy stories, how to write a press release that is most likely to get published, and how to “sell” the story to news editors. There are tips on creating attention-grabbing headlines and how to handle a media interview. By focusing on profiling the target audience and developing key messages, it is a great foundation for business owners to improve social media messaging too. See https://www.businesswest.co.uk/events/pr-made-easy for details.
Cameron Maddocks is Marketing & Events Manager at drinks company Silver Swift. He attended a PR Made Easy workshop and says “It was really insightful, loads and loads of useful content which we are taking away and activating in our marketing campaigns to grow our business. We learned the best way to approach editors and journalists - the language to use, how to catch their attention, and what to include in a press release. It was awesome!” Silver Swift has won two awards and been mentioned in Tatler, Bath Life, Speciality Food, The Spirits Business and Fine Foods Digest.
Rhona says “There’s no doubt media coverage boosts your chances of success in business. Getting press releases or articles published helps you reach thousands of potential customers quickly, so I teach business owners how to approach this with confidence. Running my own agency, I’ve had outstanding results raising clients’ profiles and growing turnover, winning global awards and getting global TV coverage. Now it’s time to pass on what I’ve learned.”
Thanks to Wiltshire Council, Swindon Borough Council and The European Regional Development Fund, the Business West SME Growth Project supports small and high-growth businesses across Swindon and Wiltshire. It offers 12 hours’ free business support in the form of education, training events, support or individual mentoring which is available in either Finance, Marketing, Online Marketing, Public Relations or Social Media. For details see www.businesswest.co.uk/services/swindon-and-wiltshire-sme-growth-programme