Despite the increase in the use of social media platforms such as LinkedIn, Facebook and Twitter more than 80% of people still rely on search engines, such as Google, Bing and Yahoo, to find what they are looking for.
You need more visitors to your website and the best way to achieve this is by moving up in the search results. This is because the majority of people who use the internet to find what they are looking for turn to the top three search engines and yet only 50% of search users ever go to the second page of the search results with only around 10% making it to Page 3.
Explains why Search Engine Optimisation is vital to any business using the internet
Shows you how people are searching for your business online
Explains how to understand the words and phrases people are using when they are
searching for your products and services
Tells you what you need to do to move your website up the search results pages
Introduces Google Ads as an alternative way of getting good results in Google search