Brands are everywhere in our daily landscape at both work and play. However, only a select few of the brands attempting to reach us will gain our trust, loyalty and cash. And only a tiny percentage of those will cut through the noise to survive and thrive across the decades.
So what is it that separates the brand legends from the rest of the pack? Vision. Selling a great product is just the starting point. These brands work relentlessly to nurture an authentic brand persona, loaded with the ethos, identity and values to appeal to their target market. Buy the brand - be the brand.
Of course, we can't all be the next Nike, Uber or Airbnb. But these brands have set the standard, and we can learn from their example. In May's Rooster Talk, Robin will explore brand lifecycle and discuss best practice for creating and telling an authentic brand story.
Whether you're starting a new business or are already established and looking for ways to reposition, come along for inspiration and sound advice.
Robin Worrall is an experienced creative director, who founded his brand and design consultancy
Join us for May's Rooster Talk. Free admission with coffee and croissants from The Field Kitchen.
Find out more about Robin Worrall on his website and follow him on Twitter.
What time should I arrive?
Please arrive by 7.45am for an
Where can I park?
Free parking at Glove Factory Studios