The way businesses utilise marketing has changed significantly, businesses are now investing more resources in pay per click, search engine optimisation and social media content. In the modern world, every business needs to fight for a share of potential customers attention. Businesses now have a wider range of digital platforms and marketing opportunities that can even be adapted to suit budgets, aims or even sector.
This introduction to the fundamentals of digital marketing will help clarify the opportunities for your business. We will review the different types of online marketing, the platforms available for modern businesses, current trends in digital marketing and how to measure success.
Working through the essential dynamics and characteristics of the many channels available in today’s world we will aim to remove the clouds of misunderstanding so you can walk away with an overview and the capacity to draft your own promotional digital strategy.
This seminar is aimed at representatives of SME’s who are wholly responsible for the marketing of their company and looking to move towards developing a digital strategy.
As the spaces are strictly limited we ask only one representative from each company attend.