As marketers, we work tirelessly to move the needle on what sometimes seems a list of vanity metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, how can we prove the ROI of our marketing efforts? Do you know which metrics actually matter to your business (or your boss)? In this cheat sheet of metrics, we share the six metrics you should keep a close eye on.
In this brief 10-page cheat sheet, you'll find:
● 6 marketing metrics to measure the value of your marketing efforts
● Formulas and examples to help you calculate your own metrics
● Explanations and scenarios of why these metrics are important and how to interpret them
The Donut website is aimed at helping businesses to succeed by providing reliable information and resources that can save business owners time and money.