Sam Knowles is MD at Insight Agents and has a valuable and eclectic mix of experience in analytics, PR, and psychology. This means he is well placed to discuss how best to utilise your data, and how to make it meaningful for your business. Together with Tech Swindon’s Lucy Paine and the Growth Hub’s Paula Harsley, he will help you to understand your data, enabling you to evolve your messaging, products, and ultimately increase sales.
Having cleaned up the data across your business and considered how to store and manage it differently, this webinar will look at how to make your newly rationalised data earns it’s keep!
- How are you using the data that you hold?
- Who do you ask when considering what your brand stands for?
- How do you identify your ideal customer?
- How should you manage Google analytics?
- How does data lead to sales?
This webinar is the ideal complement to Denise O’Leary’s Marketing in a Digital Age mini-series. This webinar focusses on the data streams and platforms to help generate the messaging rather, than the next step of creating the marketing strategy and content.