England’s Great West Way® has been announced as a finalist in the City Nation Place Awards, which recognises and celebrates best practice in place branding and marketing.
Winners from each of the five categories will be announced at the annual City Nation Place Global conference, taking place in London on Thursday, 7 November. Each year, the conference welcomes more than 200 place branding and place marketing professionals, and provides an opportunity to review and share the most creative and effective approaches to the challenges facing place branding.
The Great West Way is a finalist in the Place Brand of the Year category, alongside the Bermuda Five Year Tourism Plan, entered by Bermuda Tourism Authority and RedSky Strategy, Finland, entered by Visit Finland and The State of Denmark, entered by Copenhagen Capacity, among other finalists.
David Andrews, Director of the Great West Way, said:
“It’s an honour to be a finalist alongside such strong place brands at this year’s City Nation Place Awards. The Great West Way has so much potential, and although we’ve had a very successful year, there’s no slowing down. We have big plans for 2020, as well as a 30-year vision and beyond.”
The Great West Way is a tourist route between London and Bristol that launched in November 2018, with the aim of driving international and domestic tourism. The Great West Way was granted over £1million in funding by the Discover England Fund administered by VisitEngland, and has a network of more than 240 Ambassadors, including Bristol Airport, National Trust, Great Western Railway and the Canal and River Trust, as well as 60 Official Tour Operators.
For more information on the Great West Way, visit: www.GreatWestWay.co.uk