8th April 2019, Swindon, United Kingdom – Ambitious company Directors who want to fast-track growth would do well to consider entering business and industry awards because every shortlisted finalist gets extra media exposure. To help Directors understand the broader benefits of awards and how they fit within a strategic PR campaign, The PR Catalyst is running Masterclasses to demonstrate how to get the best out of the process. The next Masterclass is Tuesday 16th April at 9.30am, The Workshed, Swindon. Book your place here  More dates are in the pipeline.


The PR Catalyst’s Rhona Jack has an International Marketing background, has lived and worked abroad and dealt with PR for overseas companies. Marketing insights mean she has a great track record of writing award entries that help companies get shortlisted and win awards, even up to Global Technology level with Wincor Nixdorf and their clients Barclays and HSBC.


Ann Harwood is NCAB’s Business Support Director. She attended the Masterclass in January and NCAB was shortlisted in every category they entered for the Wiltshire Business Awards. Ann Harwood says “We had been working on our award entry for a while but Rhona asked probing questions and identified our “X-Factor”! She pointed out things we missed, including that our UK office is world-leading! We’re now shortlisted in five categories of the Awards and looking forward to the Gala Dinner”.


Rhona adds “Sometimes a company’s USP changes as it grows. In NCAB’s case, their pursuit of excellence in everything they do had led to their HR online platform being taken up by Head Office in Sweden. Then it was rolled out across the other 13 international companies in the group. The benefit of the award entry process for NCAB was taking a step back to review their many successes and crystallise that into a few powerful words, which impressed the judges enough to get them through to the next stage”.


A comprehensive list of UK industry and regional business awards is available here so you can choose the most suitable awards. Rhona’s advice is that when you have identified the deadline, start early because to edit and polish the entry to a really high standard always takes longer than people think. Alternatively, Rhona can be commissioned to write entries for clients at a reasonable fee with bonus structure.

If you can’t make Tuesday 16th April, other Masterclasses are planned in Swindon, Salisbury and Calne. Contact [email protected] or call M: 07914 162606 for details.