Changing the popular misconception of relating construction to a man’s job, the Women in Construction Seminar will prove to be eye-opening and inspirational to countless professionals in this industry. Addressing the need to reinvent gender diversity in the workplace, delegates will hear from strong, powerful and successful women who are changing the game and setting an example for other women in the construction industry.
Denise founded Purpol Marketing to provide specialised consultancy for marketing strategy and tender bid management specifically to SMEs with a key focus on the construction and manufacturing sectors and has just been recognised as the Best Business Woman in in Marketing and PR.
She will be featured in the discussion: How can non-technical professions contribute to the success of the construction industry? showcasing how marketing professionals can put the client at the centre of marketing strategies and successful business development activity to win more business.
The opportunity to be a speaker was considered ‘by-invite only’ adding to the credibility and coveted stature of the event and Denise was selected based on her rich experience and industry knowledge.
The Big 5 Dubai is the largest and best construction event of the Middle East, now in its 39th edition making it the flagship event for leaders in construction. In 2017, BIG 5 Dubai welcomed over 60,000 participants, further underpinning the show as the main event of the year within the construction industry event portfolio.
Denise started Purpol Marketing in 2014 and is now helping companies leverage marketing expertise to win £100m+ projects and has an enviable and market leading 95% success rate.
Commenting on her upcoming keynote speaking engagement, Denise said: ‘I was contacted direct from Dubai to be part of this prestigious seminar that will celebrate the female workforce powering the construction industry, raise awareness of the need for diversity and empower the next generation. Having been a speaker in 2017 on how to win bids, I am thrilled to be invited back for such an important event discussing the influence and importance of marketing and empowering women within construction.’
For more information about The Big 5, International Building and Construction Show in Dubai, see https://www.thebig5.ae/ and the Women in Construction event at https://www.thebig5.ae/women-in-construction/