What is Better Business for All (BBfA)?

So, you’re thinking of starting your own business, congratulations!  Now that you have taken the first step, do you know what regulations apply to your business?

Confused?  You’re not alone.  Businesses are required by law to comply with regulations that affect their business operation and must ensure that they comply with regulations specific to their business, thus providing protection for the business owner and the public.

Could your business benefit from expert advice on how you can comply with regulations?

If businesses engage with the regulatory officers in the first instance, they can work together to advise on the regulatory requirements for their business ensuring that the business owner knows exactly which regulations apply to their business and who they need to speak to.  They can be confident that the advice they receive is assured, regulators have a legal responsibility to provide accurate information.

Making Compliance Easy

­Business owners tell us they find it difficult to identify what regulations apply to their businesses and how to access relevant information. Better Business for All (BBfA) aims to simplify the process of regulation.

Better Business for All is a partnership between Swindon Borough Council, Wiltshire Council, Wiltshire and Dorset Fire Service, local regulators, economic and business development services and business networks working collaboratively to create a supportive and sustainable regulatory environment. 

It is a government backed initiative that seeks to simplify the process of regulation making it easier for you to do business in Swindon and Wiltshire.  It aims to simplify the process of making your business compliant.  It is backed by Government so you can have confidence that the advice is assured and consistent, and can include the following:

Trading Standards

Trading Standards aim to improve life for local people by supporting business, helping consumers and tackling unfair and unsafe trading practices helping businesses with a variety of consumer protection laws.

Health and Safety

Health and safety regulations affects every business regardless of size. Addressing Health and Safety requirement shouldn’t be a burden, officers are there to advise on regulations specific to your business.  Environmental Protection and Waste matters are supported and enforced by the Environment Agency.    If you’re planning to produce, store or sell food or drink, you will need to register with your local authority and ensure that you are meeting all statutory requirements, including having an appropriate food safety management system in place. Food safety laws are enforced by your local environmental health team.



Planning and Building control

Planning permission/building control is required for all new business and commercial premises and most alterations and/or extensions to existing premises.  If you undertake any alterations or further development, you will need to consider whether your project needs Planning or Building Regulations consent.  It is the responsibility of the business owner to obtain the correct planning and building consent.


Trading Standards

Trading Standards regulations apply to the sale and supply of goods and services, usually enforced by trading standards teams at Swindon Borough Council and Wiltshire Council.  When businesses trade fairly customers feel confident and are more likely to return.

Trading Standards advice can be found on the Growth Hub website, www.swlep.co.uk/



Many business activities need a licence from selling of alcohol, playing of music etc or use of CCTV. Advice is available on the Growth Hub website that will help you comply with a variety of consumer protection laws, taking the headache out of your licensing applications and get it right first time





Fire Safety

Businesses are required to appoint a responsible person to carry out regular fire risk assessments.  Dorset and Wiltshire fire and rescue services provide advice for businesses on the level and appropriateness of fire protection measures and taking enforcement action to make sure businesses meet their statutory and legal responsibilities

Pest Control

Wiltshire Council offer a pest control service and can be contacted on

Telephone: 0300 456 0107

Email: [email protected]

A wide range of advice and support is available through your local Growth Hub


Business support

The Swindon and Wiltshire Growth Hub provides information and support for new and established businesses.  Growth Hub advisors will help you to cut through the red tape and make regulations simple


The benefits of BBfA:

  • Saves you time and money, officers can advise you ahead of time, so you get it right first time
  • Helps simplify the process needed to ensure your business complies with legal regulations
  • Gives you confidence that the advice you receive is correct
  • Provides a single point of contact that can direct you to the right people to speak to regarding your business’s requirements
  • Helps build good relationships between business owners and regulatory service officers who are seen to be supportive to business
  • Improves competitiveness as your customers can trust that you have a high standard of product
  • It gives officers more time to deal with rogue businesses who fail to comply with regulations
  • Gives officers a better understanding of business issues

How to access support?

Both face to face and telephone advice can be obtained from the Swindon and Wiltshire Growth Hub, Business Advisors and Partners who can direct you to further business support at www.growthhub.swlep.co.uk

  • The department for Business, Energy and Industrial Strategy have produced a number of guides to Regulations
  • Business Companion – Free, impartial legal guidance for businesses that sell goods and/or supply services to consumers
  • Licence Finder – Find out whether you need a licence for your business activity
  • Primary Authority – If your business operates across several local authorities, you only need to follow the advice and guidance of one. Primary Authority provides assured advice from a single local authority, ensures consistency of regulation and reduces duplication of inspections and paperwork
  • Product safety – Check what regulations may apply to your product
  • Export licences – How to find out whether your goods are controlled and whether you need an export licence