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Starting a business is a risky business. Whatever you do, and wherever you are. Some gloomy statistics even suggest more than half will fail.

There are countless reasons why so many start-ups quickly end up winding down. Poor timing, poor funding, the wrong team, the wrong place, even the weather can put paid to your best laid plans. You name it, you can probably blame it.

Yet today in the UK there are more start-ups launching than ever before, with entrepreneurial Brits expected to set up over 600,000 new companies each year.

Because there are relatively few large employers in Wiltshire, starting out on your own can be the perfect path to career development and fulfilling potential.

In Wiltshire, there is a section of the business world where the odds are far more favourable, with entrepreneurs located here enjoying a success rate of 94%. Business appears to be booming in the county, across a range of sectors from quality craftsmanship to digital creations, and bespoke cupcakes to beeswax candles.

So what makes Wiltshire such an attractive place to set up a company?

The Swindon and Wiltshire Growth Hub team says that because there are relatively few large employers in the county, starting out on your own can be the perfect path to career development and fulfilling potential. Indeed, the SW GrowthHub exists entirely to provide support and advice to local businesses whatever their reason for being based here.

For some business owners, however, the reason is simple; this large county is undoubtedly a very pleasant place to live.