Strategy and Planning

Identify and build your differentiating business capabilities

Knowledge

Healthy ageing and funding for Business
The healthy ageing challenge asks industry and researchers to develop products and services to help people remain independent, productive, active and ...
report
The Grand Challenge Missions: Our Industrial Strategy in 2019
A review of the grand challenges that make up the Governments Industrial Strategy
guide
Developing a Marketing Plan
Developing a marketing plan is one of the most effective ways for a small business to survive and thrive, especially in increasingly competitive times
advice
Strategic planning for growth
Creating a strategic plan is a key component of planning for growth. It will help prepare a realistic vision for the future of your business and maxim...
Higher Education Strategy
See the latest updates on the SWLEP Higher Education Strategy and access the downloads
guide
A brief guide to business continuity planning
In this short guide, we will explore how you can prepare for the unforeseen with focus on your IT and business-critical systems.
guide
Preparing Your Organisation For Growth
Companies that address their organizational weaknesses as they implement growth strategies give themselves an advantage.
guide
Market Information and Statistics
This factsheet provides an overview of some of the main sources of market information and statistical data available and how to access them.
guide
Introduction to Intellectual Property Rights
This guide provides brief descriptions of UK and European IP rights.
guide
Costing and Pricing a Product or Service
It is important to understand the impact of pricing on profitability and be able to choose the best pricing strategy for a business.
guide
Creating a Marketing Strategy
This factsheet explains the importance of having a marketing strategy, and how to use it properly to maximise the success of a business. It also inclu...
advice
Profiling Your Target Market
This factsheet provides an introduction to profiling your target market and customers and explains the importance of fully understanding their needs.
tool
Carrying Out a SWOT Analysis
This factsheet explains the benefits of carrying out a SWOT analysis and provides an overview of the analysis process. It lists a series of useful que...
guide
Appointing a Non-Executive Director
This guide looks at the duties involved in the role, the legal responsibilities, the time commitment expected of non-executive directors.
guide
Choosing the Right Legal Structure
This factsheet outlines the main legal structures for a business (sole trader, partnership, LTD, LLP and CIC).

Legal forms and templates

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Documents

News

RTS Group marks 30 years in business and opens a n...
The company now has more than 65 employees
Innovate UK releases 2019-2020 Delivery Plan
Innovate UK sets out plan to drive sustainable economic growth through business-led innovation.
Arcadia to close five Swindon shops
Dorothy Perkins, Burton, Miss Selfridge, Wallis and Evans earmarked for closure.
Community News
Thrings warns on the business dangers with retaile...
Debenhams crisis serves as a stark reminder
Community News
Wiltshire-based Evaporate moving to a new HQ
New office space enables business to grow
Industrial Strategy Challenge Fund: for research a...
A fund to strengthen UK science and business innovation and take on the biggest challenges that soci...

Events

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Insights

Meet your adviser from Business West; Q&A with Andrew Mercer
Catch up with Business West's Business Adviser for Swindon, Andrew Mercer, to find out more about his role and how we can help businesses to start and...
Starting out in your own company – It’s tougher than you could possibly imagine...
Tips for Start ups from someone that is 2 years in with a startup, that helps Businesses to develop and grow. Highlighting just how hard starting a ne...
tool
SWOT it Out
A SWOT analysis is a strategic planning tool designed to help you to understand your business according to its strengths, weaknesses, opportunities an...
Interview with Steven Smith, Founder of Poundland
Alison Edgar recently interviewed Steven Smith, founder of Poundland to find out what exactly made his business tick
case study
Research scientist changes career
Lisa Berry was working as a research scientist in 2009 when she decided to start her own business Cheeky Little Prints creating bespoke jewellery emb...

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