The London-headquartered Jensten Group has acquired Wiltshire-based Advance Insurance Agencies for an undisclosed sum.

Advance, a specialist personal and commercial lines broker with 82 staff, has offices in Chippenham, Swindon, Westbury, and Trowbridge and currently handles £16m gross written premium (GWP).

In addition to commercial lines activity, the acquisition brings Jensten expertise in sourcing specialist motor product solutions for niche customers, working with price comparison websites and online and offline lead generation.