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Do you have an inspirational, transformative, life-enhancing idea, prototype, or plan for a service or product that can enable people to live longer, healthier and happier lives?

If you are a business, innovator or entrepreneur with an idea that can help change the narrative on ageing, Design Age Institute can help you to successfully tap into the UK’s growing healthy ageing marketplace as one of our Pathfinder Projects.

We are currently looking for projects at proof-of-concept stage and beyond that are commercially viable, innovative and distinctive from other ideas in the market, to develop, fund, and support. 
Design Age Institute Pathfinder Projects will provide successful applicants with funding of up to £50,000 (VAT inclusive) to undertake design projects as well as bespoke design management support, access to existing research and exclusive insights into design for healthy ageing. 
We are keen to work with companies, organisations, entrepreneurs and start-ups from across England. We welcome applications from people in all sectors and backgrounds regardless of whether you have a track record in business or entrepreneurship. 

Products and services that are primarily non-digital are encouraged across our core themes of home, health, and work.

To apply, please click here. Deadline closes Midnight on Sunday 20th Feb.