The series of webinars on the Leadership: the importance of setting and alignment to purpose, will help you create your purpose and effectively communicate to team members.

For more in depth information on these topics, please join our FREE webinars taking place. Click here to sign up and get more information on our first webinar of the series - 'Leadership: The importance of a well defined purpose'.

Having a clear purpose is central to achieving anything. If we know exactly what we are trying to achieve, we can work out what we need to do to get there. This allows us to plan, resource, implement and accurately assess outcomes. Without a clear purpose we stumble and meander to a destination that often disappoints and frustrates  

To an organisation a clear purpose is essential, it needs to define both what the organisation does and how it will do it. If it is not clear and there is ambiguity at best the organisation will be inefficient at worst, it will fail. 

A recent piece of research undertaken by the London School of Economics into what makes us happy, cited mental wellbeing as the key driver. It also stated that for us to have good mental wellbeing, we need a purpose. So not only is it important for an organisation to have a well-defined purpose, everyone within the organisation wants a clearly defined purpose too.

In larger organisations, each specific team will have its own purpose. It is vital that everyone in the team is aware and buys into the purpose and equally important that the purpose of each team relates directly to the overall organisation’s purpose. It is of little use to an organisation if its sales team hits its sales targets (ie achieves its purpose) by selling an unprofitable product or service. As much as it is pointless a production team producing a product on time within cost (again achieving its purpose) that no one wants.  
Whilst most people do not flourish from a control and command style of management, there must be alignment of purpose.

Real success is achieved when this alignment is in place. Dave Brailsford, formerly head of GB cycling and for many years Team Director at cycling team Sky, now INEOS, says the key reason his Tour de France teams were so successful (7 of the last 8 years) is that “they were all on the same page.”

Effective leaders are able to strategically create a clear purpose and then effectively communicate it to all stakeholders, be they employees, investors, customers and at times in the media. The leader needs to be passionate and committed to delivering the purpose, or the organisation will fail. According to a Modern Survey into employee engagement, belief in the leader was cited as the biggest driver. 

Through this the whole can truly be greater than the sum of the individual parts.

Team-i have researched several elite sports teams from a variety of sports, that include rugby champions Exeter Chiefs and Gloucester, football manager and former player Steve Perryman, county cricket, England’s netball team, the Swindon Wildcats ice hockey team and World champion and Olympic silver medallist Sam Murray. All of these successful teams and individuals shared the common trait: clarity of purpose

It sounds simple but many organisations be they large corporates, SMEs and even sports teams have failed to harness good strategic thinking and clear effective communication. 

Following the impact of Covid-19 on local businesses, never has it been more important than to re-define your purpose and ensure that everyone in your organisation is aligned to deliver it.

The series of webinars on the Leadership: the importance of setting and alignment to purpose, will help you create your purpose and effectively communicate to team members.

For more in depth information on these topics, please join our FREE webinars taking place. Click here to sign up and get more information on our first webinar of the series - 'Leadership: The importance of a well defined purpose'.