Billboards from the Wiltshire-based clean power company Good
Energy are asking us not to waste energy. The company has launched a new
campaign calling on people to use, waste and take less.
In a first for an energy company, it has used billboard space
to call on people to use less energy. The campaign is accompanied by a new
animated film voiced by an extremely recognizable environmentalist and
television personality.
The film, titled ‘The Power of Less’, states that whilst
‘overconsumption is destroying our planet… the power of less is that it could
actually give us more. More nature. More renewable energy. More clean air. More
life.’
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