Marketing

Effectively communicate and connect with your customers

Knowledge

guide Market Information and Statistics
This factsheet provides an overview of some of the main sources of market information and statistical data available and how to access them.
guide Developing a Marketing Plan
Developing a marketing plan is one of the most effective ways for a small business to survive and thrive, especially in increasingly competitive times...
The Art of Getting What You Want
Negotiation is the nitty-gritty of the actual transaction between customer and business. Yet strangely enough, it’s something that most sales people a...
guide Creating a Marketing Strategy
This factsheet explains the importance of having a marketing strategy, and how to use it properly to maximise the success of a business. It also inclu...
advice Profiling Your Target Market
This factsheet provides an introduction to profiling your target market and customers and explains the importance of fully understanding their needs.

Resources

Creative Social Enterprise - Create Studios

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Create Studios is not just a media hub. They are a collaborative team of digital creatives drawing on their pooled experience to grow their award–winning track record. They work nationally and internationally from our base in Swindon’s emerging cultural quarter. Within their not-for-profit model they share a commitment to investing in talented young people enabling them to develop digital skills. Their inclusion programmes offers opportunities to transform lives, encouraging people to make choices about their future.

CreateStudios

162 websites with amazing free stock photos & images

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Finding the perfect free stock photos for any creative project can be a nightmare. You can spend hours searching for websites providing images that only just meet your visual criteria. Then you have to check attribution details, copyright licenses and if you can even download images in the size you need.

Free-Stock-Photos

Boost your digital knowledge with Google

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Free tutorials from Google on everything from your website to online marketing and beyond. Choose the topics you want to learn, or complete the whole online course for a certification from Google and IAB Europe.

LearnDigital.WithGoogle.com/digitalgarage/

Partnership marketing for start-ups (Innovate UK)

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Short video from Innovate UK featuring tips on successful partnership marketing for start-ups

Youtube.com/InnovateUK

Marketing resource for business

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The Donut website is aimed at helping businesses to succeed by providing reliable information and resources that can save business owners time and money.

http://www.marketingdonut.co.uk/

News

Events

Insights

tool SWOT it Out
A SWOT analysis is a strategic planning tool designed to help you to understand your business accord...
Strategic marketing - Whitepaper
Marketing strategy forms the fundamental base for any new start-up or established business looking t...
Why Marketing Strategy is a Business Imperative.
At its simplest form, a marketing strategy is used to explain how an organisation will accomplish pr...
The 12 Benefits of Market Research
Market research is a crucial part of any and all marketing plans. Although businesses may think they...