Market Information and Statistics
This factsheet provides an overview of some of the main sources of market information and statistical data available and how to access them.
Developing a Marketing Plan
Developing a marketing plan is one of the most effective ways for a small business to survive and thrive, especially in increasingly competitive times...
The Art of Getting What You Want
Negotiation is the nitty-gritty of the actual transaction between customer and business. Yet strangely enough, it’s something that most sales people a...
Creating a Marketing Strategy
This factsheet explains the importance of having a marketing strategy, and how to use it properly to maximise the success of a business. It also inclu...
Profiling Your Target Market
This factsheet provides an introduction to profiling your target market and customers and explains the importance of fully understanding their needs.
Partnership marketing for start-ups (Innovate UK)