What's your strapline and why do you need one?
Injecting Marketing “Know How” into your business to drive growth is an exciting prospect for any entrepreneur.
Developing a Marketing Plan
Developing a marketing plan is one of the most effective ways for a small business to survive and thrive, especially in increasingly competitive times...
Selling Goods Online
In this guide, we outline the legal requirements for traders selling goods (products or digital content) online.
Creating a Marketing Strategy
This factsheet explains the importance of having a marketing strategy, and how to use it properly to maximise the success of a business. It also inclu...
Profiling Your Target Market
This factsheet provides an introduction to profiling your target market and customers and explains the importance of fully understanding their needs.
Partnership marketing for start-ups (Innovate UK)