How to build your best brand story
A compelling and memorable brand story requires creative exploration into what you stand for, the narrative you wish to communicate and the way in whi...
Beyond furlough: the future for your business
Consider your (many) options.
Don't assume the worse.
Kathryn Roynon, HR Director outlines the many positive options for your busines...
Getting into Gear for business success
The Swindon and Wiltshire Growth Hub are delighted that Bill has agreed to present a series of webinars which have been designed to talk through some ...
Business Continuity Planning
This article explains how to make a continuity plan to ensure that a business can operate as effectively as possible if a serious incident occurs.
Healthy ageing and funding for Business
The healthy ageing challenge asks industry and researchers to develop products and services to help people remain independent, productive, active and ...
The Grand Challenge Missions: Our Industrial Strategy in 2019
A review of the grand challenges that make up the Governments Industrial Strategy
Developing a Marketing Plan
Developing a marketing plan is one of the most effective ways for a small business to survive and thrive, especially in increasingly competitive times
Strategic planning for growth
Creating a strategic plan is a key component of planning for growth. It will help prepare a realistic vision for the future of your business and maxim...
Higher Education Strategy
See the latest updates on the SWLEP Higher Education Strategy and access the downloads
A brief guide to business continuity planning
In this short guide, we will explore how you can prepare for the unforeseen with focus on your IT and business-critical systems.
How to check your business pulse
In times of challenge, what are the best business analytics and reports to keep an eye on?
Preparing Your Organisation For Growth
Companies that address their organizational weaknesses as they implement growth strategies give themselves an advantage.
Market Information and Statistics
This factsheet provides an overview of some of the main sources of market information and statistical data available and how to access them.
Introduction to Intellectual Property Rights
This guide provides brief descriptions of UK and European IP rights.
Costing and Pricing a Product or Service
It is important to understand the impact of pricing on profitability and be able to choose the best pricing strategy for a business.
Creating a Marketing Strategy
This factsheet explains the importance of having a marketing strategy, and how to use it properly to maximise the success of a business. It also inclu...
Profiling Your Target Market
This factsheet provides an introduction to profiling your target market and customers and explains the importance of fully understanding their needs.
Carrying Out a SWOT Analysis
This factsheet explains the benefits of carrying out a SWOT analysis and provides an overview of the analysis process. It lists a series of useful que...
Appointing a Non-Executive Director
This guide looks at the duties involved in the role, the legal responsibilities, the time commitment expected of non-executive directors.
Choosing the Right Legal Structure
This factsheet outlines the main legal structures for a business (sole trader, partnership, LTD, LLP and CIC).
Strategy Tools for your business
Techniques that help you understand your competitive environment; identify the options open to you; set strategic priorities; deliver your strategy; and work intelligently in areas like purchasing, marketing, operations, and manufacturing.
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What is strategy? How do you decide what makes your business unique? How can you make sure your business is working in the most efficient and productive way?
These are just some of the questions you can explore. You can then look at how to put your strategy into action once you've developed it, how to prioritize so that the most important things get done, and how to manage suppliers and partners effectively.
Use the mind tools resources on marketing strategy to help you get the word out about your work. The provided articles on quality can also help make sure that your products and services are always the best they can be.