Demystifying SEO

Overwhelmed by SEO? This Session is for You!

Search Engine Optimidation (SEO) doesn’t have to be complex or expensive.

Whether you’re a startup trying to grow your audience or a nonprofit seeking to engage supporters, this session will break down SEO into simple, actionable steps to help your website work harder for you—without needing a big budget or technical expertise.

What You’ll Learn

What SEO Actually Is (and Isn’t)

• Understand how SEO works and why it’s essential to getting your website seen by the right people.
• Discover how small, consistent actions can deliver big results over time.

How Search Engines Rank Websites (It’s Simpler Than You Think!)

• Learn what search engines look for and how you can give them confidence in your site.

Easy Wins for Beginners: Technical SEO Basics

• How to check your site’s speed, mobile responsiveness, and accessibility—even if you’re not tech-savvy.
• Simple tools and fixes to improve your website’s performance.

Content Made Easy: How to Use Keywords Effectively

• Find out how to identify the words your audience is searching for.
• Learn where and how to add keywords to your site (metadata, headings, and links).
• Create content that attracts both visitors and search engines.

Why Search Intent Matters

• Understand the types of searches (e.g., informational, transactional) and tailor your content accordingly.
• Learn about search results features like local listings, “People Also Ask,” and why they’re important.

Build Your Own SEO Strategy—Step by Step

• Start with What You Have: Learn how to benchmark your current position.
• Develop a keyword pool that speaks to your audience’s needs and interests.
• Audit your existing content and find easy opportunities to improve it.
• Ideas for building quality backlinks without complicated outreach.
• How to monitor progress with free tools like Google Search Console and Analytics.

When & How to Hire an SEO Professional

• Tips on deciding what you can do yourself versus when to call in expert help.
• Learn the red flags to avoid and what a good SEO partner can offer.

Why Attend This Session?

• Designed for Beginners: No prior knowledge needed—just a willingness to learn.
• Jargon-Free Advice: Understand SEO concepts in clear, simple language.
• Tailored for Startups & Nonprofits: Learn affordable, practical strategies to grow your audience and make an impact.
• Expert Guidance: Jenny Claxton, SEO specialist at Redspark Digital, will share proven tips and insights.
• Actionable Tools: Walk away with free tools, checklists, and ideas you can implement immediately.

Stop Feeling Overwhelmed—Start Seeing Results!

Join us to learn how even small, manageable SEO improvements can help your website reach the audience it deserves.

This session is ideal for startups and nonprofits ready to take the first steps toward online success—with confidence and clarity.

Reserve Your Spot Today

Provided to you free of charge, this Toolbox Tips workshop is funded by Wiltshire Council and the UK Government through the UK Shared Prosperity Fund and is being delivered by the by Wiltshire Council and the UK Government through the UK Shared Prosperity Fund and is being delivered by the University of Bath, techSPARK and the Future Smiths.

The UK Shared Prosperity Fund is part of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and places, supporting local business, people and skills. You can read more about the The UK Shared Prosperity Fund on the Gov.UK website