ICAEW is a world leading professional membership organisation that promotes, develops and supports more than 147,000 members worldwide. They provide members with knowledge and guidance, and ensure ICAEW Chartered Accountants are meeting the highest ethical and technical standards. As financial experts they act in the public interest offering insights into business and the economy that help to shape government policy and regulation.
Techniques that help you understand your competitive environment; identify the options open to you; set strategic priorities; deliver your strategy; and work intelligently in areas like purchasing, marketing, operations, and manufacturing.
This factsheet explains the benefits of carrying out a SWOT analysis and provides an overview of the SWOT analysis process
Strategic planning is an important process that all organisations should undertake. It is essential for clarifying what you want to achieve, for maintaining high quality services for beneficiaries and for ensuring the long-term sustainability of the organisation.