Strategy and Planning

Identify and build your differentiating business capabilities

Knowledge

Skills
Higher Education Strategy
See the latest updates on the SWLEP Higher Education Strategy and access the downloads
guide
A brief guide to business continuity planning
In this short guide, we will explore how you can prepare for the unforeseen with focus on your IT and business-critical systems.
guide
Preparing Your Organisation For Growth
Companies that address their organizational weaknesses as they implement growth strategies give themselves an advantage.
guide
Market Information and Statistics
This factsheet provides an overview of some of the main sources of market information and statistical data available and how to access them.
guide
Developing a Marketing Plan
Developing a marketing plan is one of the most effective ways for a small business to survive and thrive, especially in increasingly competitive times...
guide
Introduction to Intellectual Property Rights
This guide provides brief descriptions of UK and European IP rights.
guide
Costing and Pricing a Product or Service
It is important to understand the impact of pricing on profitability and be able to choose the best pricing strategy for a business.
guide
Creating a Marketing Strategy
This factsheet explains the importance of having a marketing strategy, and how to use it properly to maximise the success of a business. It also inclu...
advice
Profiling Your Target Market
This factsheet provides an introduction to profiling your target market and customers and explains the importance of fully understanding their needs.
tool
Carrying Out a SWOT Analysis
This factsheet explains the benefits of carrying out a SWOT analysis and provides an overview of the analysis process. It lists a series of useful que...
guide
Appointing a Non-Executive Director
This guide looks at the duties involved in the role, the legal responsibilities, the time commitment expected of non-executive directors.
guide
Choosing the Right Legal Structure
This factsheet outlines the main legal structures for a business (sole trader, partnership, LTD, LLP and CIC).

Resources

Are you a women in the property or construction business?

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While much has changed in recent years, women still represent only 15% of the property and construction industry workforce. The Association of Women in Property is working with businesses and other industry organisations to help redress this balance. They provide a dynamic forum for women in the sector as well as encouraging and nurturing aspiring talent in our schools and universities.

womeninproperty.org.uk
More info

The Automotive Council - Enhancing dialogue and strengthening co-operation

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The Automotive Council was established in 2009 to enhance dialogue and strengthen co-operation between UK government and the automotive sector. The Council is made up of senior figures from across industry and government. In July 2013, the Automotive Council published the sector strategy: Driving Success – a strategy for growth and sustainability in the UK automotive sector. This long term strategy sets out a range of actions to addresses the cross-cutting objectives of improving access to finance, support for emerging and disruptive technologies, skills development, and improving the competitiveness of the UK supply chain. This is a living document that is updated and activities re-prioritised as appropriate.

automotivecouncil.co.uk
More info

UK Business Information Portal (Great Business)

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Comprehensive range of support, advice and inspiration for growing your business.

GreatBusiness
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Defining your USP (Innovate UK)

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A short video from Innovate UK on how to define your USP

YouTube.com
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The National Enterprise Network

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The National Enterprise Network represents Local Enterprise Agencies (LEAs) in England. Tel: (01234) 831623

www.nationalenterprisenetwork.org
More info

Rural England - Independent Research, Networking and Information Exchange across Rural England

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Rural England is a Community Interest Company, which is managed by its team of Directors and whose work programme and outputs are shaped by a Stakeholder Group. This structure is designed to ensure that it operates independently of any-one interested party. Rural England exists to bring together rural networks and stakeholders, to improve the rural evidence base, and to help disseminate and debate the findings. It does this in response to a widely perceived deterioration in the rural evidence base, which should not be allowed to happen unchecked

Ruralengland.org
More info

Legal forms and templates

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LawDepot is a leading publisher of do-it-yourself legal forms. Customize legal templates such as wills, prenups and more

LawDepot
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The Institute of Directors - Encouraging entrepreneurial activity

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The IoD is the UK’s longest-running organisation for professional leaders, dedicated to supporting its members, encouraging entrepreneurial activity and promoting responsible business practice for the benefit of the business community and society as a whole.

IOD.com
More info

Strategy Tools for your business

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Techniques that help you understand your competitive environment; identify the options open to you; set strategic priorities; deliver your strategy; and work intelligently in areas like purchasing, marketing, operations, and manufacturing.

mindtools.com
More info

Documents

A Guide to SWOT

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This factsheet explains the benefits of carrying out a SWOT analysis and provides an overview of the SWOT analysis process

picture_as_pdf a_guide_to_swot.pdf (121 KB)
More info

Strategic Planning

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Strategic planning is an important process that all organisations should undertake. It is essential for clarifying what you want to achieve, for maintaining high quality services for beneficiaries and for ensuring the long-term sustainability of the organisation.

picture_as_pdf strategic_planning.pdf 16 pages (4704 KB)
More info

News

featured
How productive is your business? - Interactive too...
The Office for National Statistics has produced an interactive tool that aids businesses to calculat...
featured
Shaping Our Local Industrial Strategy
The SWLEP are gearing up to create an industry-led Local Industrial Strategy that harnesses sector s...

Events

Business Seminar Strategy Community Events Advanced Strategy Seminar
Trowbridge £10.00 Hosted by Jade Simons

Insights

Starting out in your own company – It’s tougher than you could possibly imagine...
Tips for Start ups from someone that is 2 years in with a startup, that helps Businesses to develop and grow. Highlighting just how hard starting a ne...
tool
SWOT it Out
A SWOT analysis is a strategic planning tool designed to help you to understand your business according to its strengths, weaknesses, opportunities an...
Interview with Steven Smith, Founder of Poundland
Alison Edgar recently interviewed Steven Smith, founder of Poundland to find out what exactly made his business tick
case study
Research scientist changes career
Lisa Berry was working as a research scientist in 2009 when she decided to start her own business Cheeky Little Prints creating bespoke jewellery emb...