Strategy and Planning

Identify and build your differentiating business capabilities

Knowledge

guide
Developing a Marketing Plan
Developing a marketing plan is one of the most effective ways for a small business to survive and thrive, especially in increasingly competitive times
advice
Strategic planning for growth
Creating a strategic plan is a key component of planning for growth. It will help prepare a realistic vision for the future of your business and maxim...
Higher Education Strategy
See the latest updates on the SWLEP Higher Education Strategy and access the downloads
guide
A brief guide to business continuity planning
In this short guide, we will explore how you can prepare for the unforeseen with focus on your IT and business-critical systems.
guide
Preparing Your Organisation For Growth
Companies that address their organizational weaknesses as they implement growth strategies give themselves an advantage.
guide
Market Information and Statistics
This factsheet provides an overview of some of the main sources of market information and statistical data available and how to access them.
guide
Introduction to Intellectual Property Rights
This guide provides brief descriptions of UK and European IP rights.
guide
Costing and Pricing a Product or Service
It is important to understand the impact of pricing on profitability and be able to choose the best pricing strategy for a business.
guide
Creating a Marketing Strategy
This factsheet explains the importance of having a marketing strategy, and how to use it properly to maximise the success of a business. It also inclu...
advice
Profiling Your Target Market
This factsheet provides an introduction to profiling your target market and customers and explains the importance of fully understanding their needs.
tool
Carrying Out a SWOT Analysis
This factsheet explains the benefits of carrying out a SWOT analysis and provides an overview of the analysis process. It lists a series of useful que...
guide
Appointing a Non-Executive Director
This guide looks at the duties involved in the role, the legal responsibilities, the time commitment expected of non-executive directors.
guide
Choosing the Right Legal Structure
This factsheet outlines the main legal structures for a business (sole trader, partnership, LTD, LLP and CIC).

Resources

Inspire

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Inspire is the trading name for the Wessex Chambers of Commerce, a not for profit organisation representing local SME businesses across every sector.

inspirebiz.co.uk
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Rural England - Independent Research, Networking and Information Exchange across Rural England

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Rural England is a Community Interest Company, which is managed by its team of Directors and whose work programme and outputs are shaped by a Stakeholder Group. This structure is designed to ensure that it operates independently of any-one interested party.

Ruralengland.org
More info

Legal forms and templates

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LawDepot is a leading publisher of do-it-yourself legal forms. Customize legal templates such as wills, prenups and more

LawDepot
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The Institute of Directors - Encouraging entrepreneurial activity

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The IoD is the UK’s longest-running organisation for professional leaders, dedicated to supporting its members, encouraging entrepreneurial activity and promoting responsible business practice for the benefit of the business community and society as a whole.

IOD.com
More info

The National Enterprise Network

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The National Enterprise Network represents Local Enterprise Agencies (LEAs) in England. Tel: (01234) 831623

www.nationalenterprisenetwork.org
More info

Are you a women in the property or construction business?

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While much has changed in recent years, women still represent only 15% of the property and construction industry workforce. The Association of Women in Property is working with businesses and other industry organisations to help redress this balance.

womeninproperty.org.uk
More info

The Automotive Council - Enhancing dialogue and strengthening co-operation

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The Automotive Council was established in 2009 to enhance dialogue and strengthen co-operation between UK government and the automotive sector. The Council is made up of senior figures from across industry and government.

automotivecouncil.co.uk
More info

UK Business Information Portal (Great Business)

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Comprehensive range of support, advice and inspiration for growing your business.

GreatBusiness
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Strategy Tools for your business

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Techniques that help you understand your competitive environment; identify the options open to you; set strategic priorities; deliver your strategy; and work intelligently in areas like purchasing, marketing, operations, and manufacturing.

mindtools.com
More info

Documents

News

Community News
Thrings warns on the business dangers with retaile...
Debenhams crisis serves as a stark reminder
Community News
Wiltshire-based Evaporate moving to a new HQ
New office space enables business to grow
Industrial Strategy Challenge Fund: for research a...
A fund to strengthen UK science and business innovation and take on the biggest challenges that soci...
Community News
Housing group GreenSquare expands in Chippenham
Extension of its offices at Methuen Park, Chippenham.
Community News
Beard Group wins place on key national framework
Future involvement in public sector project anticipated
£675 million fund to transform high streets and to...
The Future High Streets fund will help local leaders implement bold new visions to transform their t...

Events

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Insights

Meet your adviser from Business West; Q&A with Andrew Mercer
Catch up with Business West's Business Adviser for Swindon, Andrew Mercer, to find out more about his role and how we can help businesses to start and...
Starting out in your own company – It’s tougher than you could possibly imagine...
Tips for Start ups from someone that is 2 years in with a startup, that helps Businesses to develop and grow. Highlighting just how hard starting a ne...
tool
SWOT it Out
A SWOT analysis is a strategic planning tool designed to help you to understand your business according to its strengths, weaknesses, opportunities an...
Interview with Steven Smith, Founder of Poundland
Alison Edgar recently interviewed Steven Smith, founder of Poundland to find out what exactly made his business tick
case study
Research scientist changes career
Lisa Berry was working as a research scientist in 2009 when she decided to start her own business Cheeky Little Prints creating bespoke jewellery emb...

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