Business Strategy

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guide
Developing a Marketing Plan
Developing a marketing plan is one of the most effective ways for a small business to survive and thrive, especially in increasingly competitive times...
guide
Costing and Pricing a Product or Service
It is important to understand the impact of pricing on profitability and be able to choose the best pricing strategy for a business.
guide
Creating a Marketing Strategy
This factsheet explains the importance of having a marketing strategy, and how to use it properly to maximise the success of a business. It also inclu...
advice
Profiling Your Target Market
This factsheet provides an introduction to profiling your target market and customers and explains the importance of fully understanding their needs.

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This digital agency saw the appeal of scaling up with a £2k grant
Digital agency gets £2k grant for scale up business coaching.
guide
Developing a Marketing Plan
Developing a marketing plan is one of the most effective ways for a small business to survive and thrive, especially in increasingly competitive times...
guide
Costing and Pricing a Product or Service
It is important to understand the impact of pricing on profitability and be able to choose the best pricing strategy for a business.
guide
Creating a Marketing Strategy
This factsheet explains the importance of having a marketing strategy, and how to use it properly to maximise the success of a business. It also inclu...
advice
Profiling Your Target Market
This factsheet provides an introduction to profiling your target market and customers and explains the importance of fully understanding their needs.