Your Perfect Customer

In this mini-series, utilising the amazingly adaptive Business Model Canvas template, Lucy Paine will be talking about three of the most important pillars of your business – customers, messaging and pricing – and will give practical takeaways to apply immediately to your business.

In part one she will consider your perfect customer.

What does your perfect customer look like? Do you really understand your current customers?

What does a perfect customer mean for your business? How do you find them?

You will be given:

• Tools for creating customer segments and personas
  

• A rationale for choosing the right channels to get to your ideal customer

• Ways to question your own assumptions about your clients’ wants and needs

• Techniques for building trust and warmth with your customers, so that they become your best sales people.