In this mini-series, Ashley Wheeler, CEO & Co-Founder of HdE Group, will demystify the 'dark arts' of media and online sales.
According to their website, Google Analytics lets you measure your advertising ROI as well as track your Flash, video and social networking sites and applications.
But what does that actually mean - and do you need to check all of those things? And if you do, how do you use them to then identify the critical behaviours that drive new users to become high-value customers?
Ash will help you to understand the key metrics so you can use them to go on to build better products and deliver new service offerings. He will enable you to turn such user data into meaningful insights.
Ash will also assist you in developing a positive strategy and get you to consider how to create valuable content and optimise the entire digital experience to fuel positive business outcomes.