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Developing a Marketing Plan
Developing a marketing plan is one of the most effective ways for a small business to survive and thrive, especially in increasingly competitive times...

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Developing a Marketing Plan
Developing a marketing plan is one of the most effective ways for a small business to survive and thrive, especially in increasingly competitive times...
Strategic marketing - Whitepaper
Marketing strategy forms the fundamental base for any new start-up or established business looking to perform to its highest potential.
Why Marketing Strategy is a Business Imperative.
At its simplest form, a marketing strategy is used to explain how an organisation will accomplish predetermined objectives. Much like a blueprint, thi...
The 12 Benefits of Market Research
Market research is a crucial part of any and all marketing plans. Although businesses may think they know who their target market is, after some resea...