1) Put The Active In Interactive

UX has played a huge role during the pandemic, websites that were unable to keep up with the demand soon realised their faults. This means businesses need to think of savvy ways to drive traffic to the website. By integrating interactive elements via social media or the website adds to the visitor experience. examples of interactive marketing include:

  • Assessments,
  • Questionnaires,
  • Games,
  • Polls,
  • Interactive videos,
  • Research,
  • Contests.

This is a powerful marketing technique to gain customer data which enables businesses to gain sales and research. Data is King!

2) The Rise Of AI  

Artificial Intelligence (AI) is used by many businesses crossing into different sectors such as retail, healthcare, industrial, and many more. An example of AI is chatbots which allow businesses to create a distinct personality, which enhances the customer experience. Chatbots can answer consumer's questions without business intervention. AI increases customer interactions by providing a personalised and enjoyable experience.

As a result, AI’s relationship with SEO will change in 2022. So, if you are wanting to rank higher on Google it might be worth investing in AI into your marketing strategy.

3) Get Personal, To Get Results

Personalisation plays a critical role in any business strategy. Capco revealed that 72% of respondents rated personalisation as “highly important”, while only 8% said it wasn’t. What consumers really want is that tailored experience, of their interests and needs. Your customer data is the most valuable thing you can leverage to build the best campaigns.

4) Social Media The New Shopping Platform

The pandemic made shopping completely virtual and social media seemed to be the chosen channel for this. Businesses wanted to turn that ‘like’ into a ‘buy’, so be prepared to hear more about ‘social commerce’ in 2022. Businesses noticed a new aspect of consumer behaviour through social media. Social commerce is built upon aware­ness, consideration, conversion, and loyalty. It allows businesses to generate awareness and engagement along the customer journey consistently through social channels.

5) Mobile Marketing

Consumer's shopping habits have changed along with the uptick of internet usage – and how consumers are accessing the internet. There has been a huge shift in the use of smartphones and tablets instead of desktops to browse products or services. It means that businesses need to create mobile-friendly content, which would increase a higher ranking in the search engines. 

If you have any questions about anything in the post or want to learn more about how to take your business digital. Please contact Letitia on [email protected] or 01249 477287